Maintaining user experience with B2B marketing to generate and nurture leads

ELS creates international pathways for students to study abroad, providing them with English preparation and career counseling.

ELS engaged Code & Hue to re-design and build a lead generation website. They needed a B2B web design that resonates with the business and highlights the full breadth of services offered. Our team collaborated with them to construct and develop a lead generating all-around website that offers its professional presence, service information, and is friendly to B2B users.

Visit live site

We have ensured that the new website built in WordPress respects the best practices of the new-generation site; fully responsive and compatible with the full range of modern devices and browsers. We used all of our expertise to help ELS simplify its website structure and content strategy to allow the B2B customers to easily access the information they’re looking for.


Scope of work

  • Discovery
  • Workshop
  • Research
  • Project Planning
  • E-commerce practice
  • B2B design
  • Strategy
  • Persona Development
  • Information Architecture
  • User Experience
  • E-commerce Presentation
  • Design
  • Art Direction
  • Content strategy
  • Visual Moodboards
  • UX & UI Design
  • Interaction Design
  • Development
  • Front-end Development
  • Back-end Development
  • Quality Assurance
  • Usability Testing
  • Performance Testing
  • Functionality Testing
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Enhancing user-experience with an impressive UX/UI design

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